Just exactly how important is the product name in an advertising and marketing campaign? It’s not always easy to tell, but based on one popular product it seems to be a huge influence on sales. If you go to the Amazon “Toys and Games” category and look at the bestseller list, you will discover that eight of the top ten places are filled by Zhu Zhu Pets. These are basically motorized, robotic hamsters which use artificial intelligence combined with sensors to interact with each other, with the

Zhu Zhu Pets Hamster toys are the hot 2009 Holiday toy trend and are already hard to find and way over-priced since weeks. Now ToysRUs offers a great Zhu Zhu Pets package that gets you Hamsters and acccessories in one package for only $99.99. The Zhu Zh...

How important, precisely is the product name in an advertising and marketing campaign? It’s difficult to tell, but based on one particular product it seems to be a major influence on sales. If you go to the Amazon “Toys and Games” category and check out the bestseller list, you will discover that eight of the top ten positions are occupied by Zhu Zhu Pets. These are basically motorized, robotic hamsters which use artificial intelligence combined with sensors to interact with each other, with

It looks like the latest toy craze for kids in the four to ten year old age group is Zhu Zhu pets – a gang of5 motorized hamsters. They all have electronic artificial intelligence which gives them their own unique personalities and allows them to interact with children, other Zhu Zhu pets and also their environment. There are two separate types of play – “loving” mode and “exploring” mode. When in loving mode, the hamsters enjoy to be petted, stroked and generally pampered. They will make cu

by Doug Desjardins Holiday season toy sales have disappointed retailers since 2003 and may have reached their nadir in 2008 when sales fell 5 percent during the holidays. But retailers are coming into the 2009 holiday season with a different strategy that may help sales rebound. Toy industry analysts are expecting Black Friday sales to focus on value-priced toys that appeal to consumers looking for bargains. At the Time to Play Holiday Showcase in New York City in October, TimeToPlayMag.